Plug in at Brown Motors

Plan to PLUG IN at Brown Motors by year end!

The all-electric version of the popular Ford Focus is set to be launched in 19 markets, spanning much of the US, in late 2011. The 100 mile range, five door hatchback provides many features that make it an enticing EV package, including higher speed charging, highly customizable displays, and liquid cooled/heated batteries.

Alan Mulally, chief executive of Ford Motor Company, introduced the four-door passenger car at the annual Consumer Electronics Show in Las Vegas.


Ford said the lithium-ion battery in the Focus, which has a top speed of 84 miles per hour, can be fully charged at a home 240-volt charging station in three to four hours, half the time of the Nissan Leaf.

Mulally acknowledged the need for regular charges would be seen as a drawback by some customers. “We know electric vehicles are not for everyone, they’re only part of the solution for greener driving,” he said. But, Mulally added, “we know that many customers are looking forward to driving a zero emissions electric vehicle and never having to visit a gas station again. We believe most of these customers are prepared to embrace the reality that a full battery does not last as long as a full tank of gas.”

Ford said the range of Focus Electric will be enough to “cover the majority of daily driving habits of Americans.”

There are currently 1,800 public charging stations in the United States. But Ford said more are coming. “We know that during the next 18 months we’re going to see at least 12,000 installed in cities around the country,” said Mike Tinskey, Ford’s electric vehicle manager.


The Focus Electric is second in a line of five hybrid, plug-in hybrid or all-electric vehicles Ford plans to bring to North America and Europe by 2013. The company came out with an all-electric van, the Transit Connect Electric, in North America last year.

Ford said the Focus Electric would be built at its Michigan Assembly Plant in Wayne, Michigan, where the gasoline-powered Focus is produced. The plant will be able to adapt the line to build which version is in most demand!


Ford integrated its latest smart driving technology, such as hands-free voice commands, into the Focus Electric along with a touch display mounted on the dashboard which features an on-board navigation system.

Ford also developed a mobile application for the car, MyFord Mobile, that allows drivers to remotely monitor and control battery charge levels.

The home charging station for the Focus Electric includes a feature developed by Microsoft which allows owners to charge the vehicle during off-peak hours when electricity rates are the cheapest.

In keeping with the “green” appeal of the car, Ford said the seats in the Focus Electric are made from recyclable material and that recycled blue jeans were used as insulation.


“More than any other electric vehicle on the market, Focus Electric loses none of the dynamics and quality of driving a traditional car,” said Sherif Marakby, director of Ford’s electrification programs and engineering. “It shares many of the same premium components and features as its gasoline-powered counterpart, while delivering distinct efficiencies and a uniquely exciting driving experience.

And there is excitement in the air at Brown Motors! We’ll pass on more information on the Focus Electric as it becomes available! Remember Brown Motors for all your automotive needs! See our inventory on!


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