Seven out of the 10 models that engender the most brand loyalty in the U.S. are Fords, according to research from Experian Automotors. “People that drive Fords absolutely love them. We see a lot of brand loyalty with Ford owners,” adds Steve Brown from Brown Motors Ford in Petoskey, MI.
The study showed that more than six out of 10 Ford Fusion owners bought another Ford, making it the top model for owner loyalty. But that’s only the start. Flex, Edge and Taurus rounded out the top four. Escape and Focus were sixth and seventh respectively. Overall, Ford owners were 46% loyal to the brand.
The Ford Focus was the fastest-growing vehicle in unit registration, with an increase of more than 29,000. Ford hit a home run with the Focus. It’s small & economical but has the comfort, look & features of a larger sedan. It definitely is the technology leader in the compact car class!
Visit Brown Motors in Petoskey, MI to see for yourself why Ford owners are so loyal to the Ford brand. Our friendly staff will introduce you to the outstanding features of the Ford Focus, Ford Fusion, Ford Taurus, Ford Edge, Ford Flex, Ford Escape and the most popular truck in America for for over 30 years, the Ford F-150.