Brown Motors held the “Go Further with Ford Event” – a free fundraising event that benefited Br. Dan’s Food Pantry, engaging consumers in the final “Random Acts of Fusion” adventure and offering them a chance to see the all-new 2013 Ford Fusion in person.
Go Further with Ford Night was the fun finale to Random Acts of Fusion, the unique transmedia program hosted by Ryan Seacrest that generated more than 12 million consumer engagements with the Ford Fusion by playing out a story arc through multimedia platforms.
“We all want to be part of something bigger, and Go Further with Ford Night is our way of offering consumers the chance to give back to our community, have a lot of fun, enjoy the final random act – which will test their judging skills to win a unique VIP American Idol experience – and meet the all-new Ford Fusion in person,” said Steve Brown, Brown Motors.
For each person who attended the Go Further with Ford Event on Nov. 15, Brown Motors donated $25 to Br. Dan’s Food Pantry.
While at the dealership, consumers had a unique opportunity to compete to win a special VIP experience with American Idol®. A computer with a webcam was set up in the dealership to allow consumers to view a special message from Seacrest and test their judging skills on camera, in true American Idol style.
Entries were sent back to Ford’s program headquarters, where a team of experts evaluated and selected one winner to receive an all-expenses-paid trip for two to Hollywood and a unique VIP experience with American Idol.
All-new Ford Fusion
With its sleek new design, the all-new Ford Fusion brings alive the next generation of more expressive vehicles from Ford.
In addition to its fresh face, Fusion offers the broadest selection of fuel-efficient powertrains in the midsize segment. It offers hybrid and plug-in hybrid alternatives, a pair of EcoBoost® four-cylinder engines, a normally aspirated four-cylinder engine, front-wheel-drive and all-wheel-drive applications, and a choice between automatic and manually shifted six-speed transmissions.
On sale now, the new Fusion offers consumers seven must-have technologies, including a Lane-Keeping System, adaptive cruise control, active park assist and MyFord Touch®.
Come by Brown Motors to check out the excellent Ford Fusion today!