While some organizations might celebrate their 20th anniversary with a party, cake, and speeches, Ford Motor Company’s Warriors in Pink is doing something a bit different—it’s issuing a challenge to women everywhere to talk more about breast health. Warriors in Pink is looking to drive the conversation between mother and daughter about breast health, encouraging everyone to participate in the important conversation.
“Through Warriors in Pink, Ford continues to be a unifying force in driving awareness for breast cancer,” said Joe Hinrichs, president of The Americas, Ford Motor Company. “This year is especially meaningful to us as we mark our 20th anniversary and honor the strength and courage of all the survivors who have shared their stories with us throughout their journey.”
Currently, women are still not talking enough about breast health, despite the increase of breast cancer awareness. In a recent survey done by the program, only 41% of mothers report discussing breast cancer with their daughters, while 52% of daughters don’t even consider discussing the topic with their mothers.
Though mothers and daughters are comfortable talking about important topics, breast health awareness just doesn’t seem to be one of them. Make sure you discuss this topic with your mother or daughter today and ensure that the Warriors in Pink have a happy 20th anniversary!