Customer Demand Makes More Chrysler Diesels Possible

2014 Ram 1500

The popularity of the 2014 Ram 1500 diesel truck has encouraged the Chrysler Group to produce more models for the coming year.

Last year, Chrysler decided to try their hand at diesel powertrains, and they must have done a great job! Now, Chrysler has decided that they need to produce more light-duty diesel engines since the demand for diesel-powered versions of the Ram 1500 pickup and Jeep Grand Cherokee have skyrocketed.

 

The two vehicles offer the 3.0-liter V6 EcoDiesel engine, which is produced by VM Motori, a subsidiary of Fiat Group. With the capability of producing about 100,000 diesels per year, only half are being sent to North America. Chrysler is hoping to increase this number in the next 18 months, significantly expanding the EcoDiesel production.

 

“We got well in excess of 10,000 orders in just the first few days that we opened this thing up, and that ordering and demand has really sustained itself,” Ram brand head Reid Bigland said. “We’ve sent word over VM Motori and they’re in the process of ramping up, but realistically, nobody can turn a switch to do the things that it takes to get ramped up, but they’re in the process of doing it.”

 

Currently, diesel-powered pickups are seeing a quick turnover, sitting on dealer lots for an average of 13 days before being sold, significantly less than the 94 average for all Ram 1500s. To see what the Chrysler diesels have to offer at Brown Motors Chrysler today!

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