In the car industry, as in any industry, market share is extremely important. For those of us who took our high school Economics class a long time ago, here’s a refresher, the market share is the percentage of a market or industry’s total sales earned by a specific company over a given period of time. The more a carmaker has, the more profitable they are. As the second-largest automaker in the United States, Ford knows just how important market share is, especially in a market where many carmakers are hurting. That’s why the American carmaker is striving to improve market share over the course of the next few years.
According to a recent report, Ford intends to redesign or replace 28% of their annual sales volume by 2018. With this change in lineup, the American carmaker hopes to increase their market share by 0.5% to 16.2%. Among the new and revamped models set to launch to help Ford improve market share include revamped versions of the popular Fiesta and award-winning Fusion, as well as a redesigned Mustang (which is set to release soon) and F-series pickup trucks.
To see what current models Ford has to offer, make sure you stop by Brown Motors Ford Lincoln today and give some of our cars a test drive today!