Homemade chocolate chip cookies, warm biscuits in the oven, a particular lavender candle, your mom’s perfume, the smell of pine – some scents have emotional ties for us. It seem like now there might be a new one to add to this list – the ‘Essence of Lincoln.’
What is the ‘Essence of Lincoln’? It’s the scent Lincoln developed to help highlight the warmth and luxury of the Lincoln brand. This scent was developed by SensoryMax, the aroma marketing leader, with special guidance from Rene Morgenthaler, a master perfumer.
“Perfumers are memory makers,” Morgenthaler said. “The sense of smell is very closely connected with a person’s overall perceptions of an experience.”
For this particular scent, Morgenthaler combined notes of green tea with undertones of tonka and jasmine. Green tea scents encourage well-being while the jasmine and tonka encourage a relaxing atmosphere. In some dealerships, you will be able to enjoy this relaxing scent from an ‘Essence of Lincoln’ scent card. In others, they will pump the fragrance through the ventilation system, helping to create a new scent association for you – the one you smelled when you bought your new car.
Stop by Brown Motors today to enjoy the ‘Essence of Lincoln,’ and test drive a new Lincoln vehicle today.