So you can’t head deep into the mountains during your Jeep Cherokee test drive? No problem. Jeep will bring a wild mountain river to you. Or at least, that’s what the brand did in Vancouver. One city street was converted into a flowing mountain river, complete with boulders, rocks, sand, water, moss, logs, snow, live fir trees, and even two wolves.
In all, it took three days for the street to be fully transformed. When it was ready, unsuspecting drivers were asked to follow the Jeep Cherokee’s navigation system on a test drive through the city. Each driver was surprised to find him/herself navigating Jeep’s ‘River in the City’ at the end of the drive.
“We wanted to bring to life the real world capabilities of the Jeep Cherokee in a unique approach,” said Olivier Francois, Chief Marketing Officer, FCA – Global in a news release. “So how do you do that? By taking what is essentially an experiential event where unsuspecting drivers are being filmed navigating a busy metropolitan street that has been turned into a fully functional mountain river and let them experience the capabilities of the Jeep Cherokee for themselves. Our ‘River in the City’ takes an untraditional approach to create a powerful statement that the Jeep Cherokee can handle anything a city throws at it.”
The resulting commercial is captivating, and certainly demonstrates that the Jeep Cherokee can really handle anything:
Stop by Brown Motors today to learn more about the Jeep Cherokee and put one to the test for yourself.