Dodge Viper Customization Program Takes Exclusivity to the Next Level

2014 Dodge Viper Gear image

Did you know that there are 25 million ways to build a Dodge Viper GTC? With so many options, you really can have a car that’s all your own

No two people are the same, so why should our cars have to be uniform? Thanks to the new Dodge Viper Customization Program, you can now customize your Viper with the knowledge that there will not be another one like it on the road, which is just as it should be.

The program allows customers to create an exclusive, one-of-one Dodge Viper GTC based on the new Viper GT model. It even offers a concierge service, providing VIP treatment and an assigned point of contact during the process of building the custom model.

Options range from 8,000 exterior paint colors to 24,000 hand-painted custom stripes to 16 interior trims, 10 wheels, and 6 aero packages among other available features. When all is said and done, there are more than 25 million ways to build the Dodge Viper GTC. Dodge will even send a 1:18 scale replica of your custom creation for final approval before building it.

“The Dodge Viper is an iconic, one-of-a-kind, hand-built American Supercar with a 645-horsepower hand-built aluminum V10, a hand-crafted body comprised of hand-laid carbon fiber, aluminum, magnesium and high-strength steel and a racing pedigree,” said Tim Kuniskis, president and CEO of Dodge and SRT for Fiat Chrysler Automobiles (FCA) – North America.

“Because every Viper is hand crafted with such an extreme level of detail, we have the unique opportunity to make each one even more special by giving buyers the opportunity to customize each vehicle to their exact specifications. Now, Viper owners will be able to say their Viper is truly one of a kind.”

Pricing for the Viper GTC custom model will begin at $94,995. We at Brown Motors will be able to take orders as early as February; so start thinking now about how you would choose to build your one-of-one Viper.

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