“Roots and Wings” – Ram’s New Star-Powered Campaign

Miranda Lambert Singing – Image from Video Embedded below

Check out the video embedded below of Miranda Lambert singing her “Roots and Wings” song as a part of Ram’s latest advertising efforts.

Ram has a new partner for their latest advertising efforts, none other than country superstar, Miranda Lambert. Lambert is well-known in the country world not only for her great music, and her part in the Pistol Annies, but also for her quirky style and great collaborations such as working with her husband, Blake Shelton, and Carrie Underwood. She’s also won awards from the Academy of Country Music, the CMT Awards, Country Music Association, and Grammy Awards. With so much popularity on her own, Ram is looking to borrow some of her fans for their truck line.

“Miranda Lambert is a perfect partner for Ram. She’s a true truck lover who lives her life by her own rules like so many of our Ram truck owners,” said Chrysler’s Group’s chief marketing officer, Mr. Olivier Francois. “She’s been around trucks her entire life, having been born on a farm in a small town in Texas to now owning a ranch in Oklahoma.”

This collaboration between Miranda and Ram is shown in her new song, “Roots and Wings” which shows off the Ram 1500. If that’s not a ringing endorsement for Ram Trucks, I don’t know what is. Be sure to stop by Brown Motors to check out the Ram 1500 for yourself and find out why Miranda is such a fan.

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