It’s no secret that the Ford F-150 is enormously successful – it’s been the best-selling truck in America for over 30 years!
Kelley Blue Book has taken notice of the success of this popular truck. They awarded Ford with their second consecutive Best Overall Truck Brand award, part of KBB’s 2015 Brand Image Awards.
The Brand Image Awards focus on customer feedback to determine winners across numerous categories, including the Best Truck Brand Award, which Ford has taken home 6 out of the 7 times.
“The classic saying ‘perception is reality’ rings true with the Kelley Blue Book Brand Image Awards, as more than 12,000 in-market new-car shoppers have voiced their opinions about today’s automakers to determine this year’s award winners,” said Hwei-Lin Oetken, vice president of market intelligence for Kelley Blue Book.
The success of the Ford Super Duty trucks – the F-250 and F-350 – has also played a role in winning the award. Check out Ford’s entire truck lineup today at Brown Motors!