Lincoln has been working on revitalizing its brand, starting with the introduction of the Lincoln MKC last year. Now they’re bringing back one of their most famous nameplates, the Continental, in an effort to keep that trend going. We think the 2017 Lincoln Continental will be enormously popular and help to propel Lincoln back into the luxury market.
The Continental concept is being marketed as “quiet luxury.” What does that mean, you ask? Let’s see what Ford CEO Mark Fields has to say:
“Luxury at its best is about simplifying and quietly exceeding expectations, rather than being the loudest statement on the road,” said Mark Fields, Ford Motor Company president and CEO. “The Continental Concept showcases the promise of quiet luxury from Lincoln going forward. It also is a strong indication of what’s to come next year as we introduce our new Lincoln Continental full-size luxury sedan.”
This car is simply breathtaking, and we can’t wait until it’s released as a 2017 model! Until then, sit tight and we’ll be sure to tell you when it hits our showroom at Brown Motors!