Between January and February, 2016 is already experiencing a serious upswing in auto sales, with February being the best month yet for several brands in the automotive industry. Ford February sales experienced the same positive growth, with the company witnessing a 20% increase in sales for the month of February alone as a record number of consumers bought new SUVs, F-series trucks, and Mustangs.
The 20-percent figure came in well above sales estimates from publications such as Edmunds and Kelley Blue Book, which projected only a 13-percent and 12-percent sales increase, respectively. While retail sales for the company only increased by 11 percent, fleet sales for commercial vehicles saw 36 percent growth. In addition, the F-Series trucks received a 10-percent sales increase following a significant change to the pickup’s exterior.
In comparison, the auto industry as a whole grew by 6.9 percent over the same period last year. The growth was attributed by industry officials due to the presence of an extra selling day on February 29th, the Super Bowl and Presidents Day holidays, low gas prices, and low interest rates.
While Ford representatives referred to the company’s sales as being “front-loaded” near the beginning of the year, many officials are optimistic that Ford February sales are indicative of another prosperous year for both the brand and the auto industry as a whole. While 2015 was the best year for the car market since 2000, it is predicted that 2016 will overall show even more growth for the industry.