Ford has been named the Best Overall Truck Brand for the third year in a row in Kelley Blue Book’s KBB.com’s annual Brand Image Awards. This is also the seventh time the automaker has earned the honor in the eight times Kelley Blue Book has presented the award.
“Ford continues to give truck buyers what they want: best-in-class towing and payload capacity, a cabin filled with lux and tech amenities, performance that can cause an adrenaline rush, and a low starting price,” said KBB.com’s editors.
The awards are based on Kelley Blue Book’s Brand Watch study, which tracks consumers’ perceptions of various automatic brands and how these affect their purchase decisions.
In other words, when customers come over to Brown Motors Ford Lincoln to shop for a new F-150, they tend to be just as motivated by its excellent capability as they are by the badge on the grille!