History

Brown Motors Ford Lincoln Chrysler Dodge Jeep Ram has been serving the transportation needs of Northern Michigan for 114 years.

1898
Ben Brown, grandfather of current owners Steve & Erik Brown, began business as a harness shop in downtown Charlevoix. Brown added bicycles, Harley Davidson motorcycles, and eventually the new Ford automobiles along with the Esses, the Overland, and others.

1924 Brown became a Dodge dealer making the company one of the oldest Dodge dealerships.

1937 Brown opened a second Dodge dealership in downtown Petoskey.  Ben’s sons, Floyd and Lewis, succeeded their father as owners in the early 1950’s and made many changes in their successive years of ownership.

1968 The Charlevoix location was sold.

1975 Chrysler franchise was added

1976
Brown Motors Chrysler Plymouth Dodge moved from downtown Petoskey to the Harbor Springs-Petoskey Road.

1985 Brown Motors adds
Ford Lincoln Mercury franchise

1986 Lewis retired and sold the business to sons, Steve & Erik.

1997 Brown Motors Chrysler Plymouth Dodge became stand alone dealership when Ford Lincoln Mercury franchise moved to new facility at 2170 US 31 North in Petoskey, Mi.

2009 Brown Motors Chrysler Dodge moved to a brand new showroom alongside Brown Motors Ford Lincoln Mercury.  In June Brown Motors added the Jeep franchise.

2010 New Chrysler Dodge Jeep Ram signs installed.

2011 Ford discontinued Mercury brand.

Over the years, Brown Motors may have changed from servicing four hooves to four wheels transportation, but the name and commitment to the customer have remained the same.  Brown Motors offers state-of-the-art showrooms, Parts & Service Centers including Quick Lube and a Finance Department. Whether you are in need of a new or used Ford, Lincoln, Chrysler, Dodge, Jeep, or Ram vehicle or parts and service for your current transportation, Brown Motors of Petoskey is here to assist you with all of your automotive needs just as they have for 11 decades!

At Brown Motors, we look forward to serving you, our Northern Michigan neighbor, for years to come. Please stop by our dealership located at 2170 US-31 North, Petoskey, MI and speak with one of our experienced team members today!

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